Instaheat are wood burning stove installers based in Harrogate, North Yorkshire.

Instaheat are wood burning stove installers based in Harrogate, after they were struggling to get a consistent amount of enquiries, with most coming via word of mouth, they came to us to create a digital campaign to elevate their online visibility.

The first phase involved the development of a new website with the primary objective of enhancing conversion rates. Drawing from our extensive experience collaborating with diverse home service companies, we have gained valuable insights into optimising page structures to achieve peak performance. This entailed enhancing imagery, showcasing social proof, and implementing clearer and more compelling call to actions. 

Additionally, leveraging effective PPC management, Instaheat is now generating new enquiries every day. With an average of 60 leads per month through Facebook Ads and Google Ads, Instaheat have become a well-known stove installer across Yorkshire.

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654% increase in conversions through PPC campaigns for a UK based stove installer.

Located in Cardiff, Wales, Supply My Fire is a Media Wall installation company. 

Supply My Fire are fire and fireplace experts located in Cardiff, Wales, specialising in the installation of wood burning stoves and media walls. Approached a few months ago after they had difficulty generating leads through paid advertising channels, we proposed a solution to help them get to 50 enquiries per month within a few months through Facebook Ads alone.

With the success we had running a similar campaign for Instaheat, we knew we could get results using the same approach for Supply My Fire. 

We created three campaigns, Gas Fires, Media Walls and Stoves. Within each of these were three ad sets for each campaign with a different audience for each; after a few weeks of  data gathering, we re-allocated the budget to the highest performing ad sets.

This simple strategy alongside our custom landing pages enabled us to generate enquiries within the first few hours of launching the campaigns!

With the campaigns now bringing in an average of 50 enquiries per month, we'll continue to A/B test the landing pages, ads, and audiences to maintain this each month. 

115+ leads across two months for a Media Wall installer in Cardiff through Meta Ads.

Meta Ads for a Media Wall Installer | Supply My Fire

Over 115 leads through Meta Ads for a Media Wall installer in Cardiff across a two month period.

South Coast Woodburners specialise in the supply and installation of wood burning stoves.

South Coast Wood Burners are located in Dorset, and specialise in the installation of wood burning stoves. Approached a few months ago after they had difficulty sustaining a steady flow of leads, we proposed a solution to help them get to get a consistent flow of enquiries through Google Ads.

Due to our quick method of creating landing pages, we were able to get the whole campaign up and running within 24 hours; with enquiries coming through the very next day!

Going forward our goal is to continue with this consistent flow of leads, and as South Coast Woodburners are a small team, we made sure to align the budget with their operational capacity and stand ready to scale it up should they opt for expansion.

209% increase in leads through Google Ads for a stove installer in Dorset.

Google Ads for a Dorset based stove installer | South Coast Woodburners

Operating in Harrogate, Yorkshire, G20 are local plumbing and heating engineers.

G20 are plumbing and heating engineers located in Harrogate. Needing help launching their business and generating a consistent flow of enquiries, they came to us.

The initial step involved conducting a thorough Conversion Rate Optimisation analysis across all their service pages, finding what works and what doesn't, and improving the pages so they're ready for ad traffic.

We prioritise optimising the ad destination to align with our guidelines before commencing any marketing campaigns, by doing so, we ensured that potential customers would have an optimal experience when landing on G20's website, increasing the likelihood of converting leads.

G20 was receiving over 30 enquiries per month from the get go. The increased enquiries further contributed to building G20's reputation in the market, establishing a strong foothold in the industry. 

As G20's reputation and social proof continued to grow, the company made a strategic decision to shift their focus from general plumbing work to specialise in stove installations. Embracing this transition, the brand Instaheat was born. Throughout this transition, we continued to support and collaborate with Instaheat, ensuring a seamless rebranding process and a consistent flow of enquiries for their new services.

Over 1,120 enquiries through Google Ads for a local plumbing & heating engineer over a two year period.

G20 Plumbing & Heating | Case Study | Folifi

Located in Wetherby, Project-R are a PPF installation company for luxury vehicles.

Project-R are detailing and PPF experts located in Wetherby, West Yorkshire, specialising in the protection of luxury vehicles. We were approached by Peter at Project-R when his current Google Ad campaigns had hit a brick wall; no conversions, high cost, no return on investment. With their old campaign running on a broad-match basis, we saw fit to create a new Google Ads strategy with better targeting and improved keywords.

Following on from creating the new campaigns with better targeting, we created some new landing pages to drive the ad traffic instead of their main website; the main benefit being the pages are then designed solely for capturing leads. We've found this method for service based businesses works far greater than running the traffic to the main website, with conversions increasing by over 50%.

With most of the old campaigns enquiries coming via form, often which were spam, we increased focus on phone calls - by doing this we increased the reliability of the lead, which increased the likelihood of booking a PPF installation.

178% increase in enquiries for Project-R a PPF Installer & Luxury Detailer in North Yorkshire.

Project-R | Google Ads Case Study | Folifi

178% increase in enquiries for a PPF installer & luxury detailer in North Yorkshire.

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Case Studies

Supply My Fire

South Coast Woodburners

G20 Plumbing & Heating

Project-R