Combining data, technology and creativity to power businesses in  a digital-first world.

Experts in every aspect of  the product lifecycle.

Very very happy with the service provided and would have no hesitation in recommending them.

Fantastic team to work with, they really know their stuff

They have played a pivotal role in the design, build and rollout of the new websites

A leading Digital & Software Agency combining data, technology, creativity and engineering to help power and transform digital-first businesses.

Folifi - A Leading Digital & Software Agency

Monolithic CMS architecture has been the standard for years, but companies are now looking for increased security, performance and scalability provided by a headless CMS. Should you adopt this new approach to content management? Or stick with a monolithic system? Let’s dive right in and find out.

So, what is a headless cms? Well, the “head” relates to where your content ends up, and the “body” is where your content is stored and authored. A headless CMS is a type of content management system that provides an alternative to authoring content over a traditional monolithic CMS, the CMS or “body” is decoupled from the presentation layer “head”. Content that is stored in a headless CMS is delivered via APIs and can be displayed across different devices simultaneously. 

A monolithic or traditional CMS has to be self managed, or managed on a server environment. These sort of systems are called monolithic as they pack everything into a single system and only have one context for presenting content, this is usually a webpage; for example, a “What You See Is What You Get” type of interface. 

A Headless CMS can have content displayed across multiple devices and platforms at once, without the functionality and assumptions for how you want to work into a single system; giving you more freedom of choice.

There are so many benefits to choosing a Headless CMS over monolithic, here are a few:

The presentation layer is separated from the content meaning developer tools can be changed at any time, and benefit from sending your content to high-performance cloud-based hosting and build services like Vercel.

As mentioned above, your content is completely separate from the presentation layer so it’s a much smaller area of attack.

As a headless CMS doesn’t come bundled with unnecessary features or a requirement for plugins to do the most simple task, so it’s considerably faster than a monolithic CMS. Another added benefit to headless is the ability to create statically generated websites, meaning all the pages are created at build time; no database requests for visitors!

It's not very well known that Google uses page speed as a ranking factor for both desktop and mobile searches. 

Using the Google PageSpeed Insights tool you can test your website against many parameters including: 

The benefit of using headless CMS is that it would be hard not to score high with page speed providing the code structure and images are optimised correctly. 

Using our own website as an example, with Prismic for content management and React on the front end, our website loads super fast especially as our site is quite image-heavy. 

As content from a headless CMS is served over APIs, developers are not limited to what front end they can use. You can also change stacks completely without affecting the CMS. 


Headless CMSs are best used for websites and web apps, they integrate seamlessly with static-site generators like Gatsby and Next. Headless can also be implemented with eCommerce sites, for example, it’s possible to integrate headless content with Shopify, WooCommerce or SAP Hybris.

Conclusion - should you be using a headless CMS?

So, should you be using a headless CMS? Well, it depends on your project requirements. We’ve found that most websites can use a headless CMS over their current monolithic system, and the results are night and day; we even built our own website this way using Prismic as the CMS, speed, performance and content editing has improved immensely compared to our previous website using WordPress.

If you’re interested in using a headless CMS for your website? Set up a chat with our team today!

A headless CMS is a content management system that organises and manages content without a connected front end, this massively helps improve performance, security and scalability. 

Headless CMS, What is it and should I use it? - Folifi

Headless CMS: What is it and should my business use it? 

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors. We provided marketing support, website development and lead generation to take their growth to the next level.

Grow online enquiries through various advertising campaigns.

Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website, along with the umbrella brand 'CCS Group'.

This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.

Our team undertook thorough competitor analysis testing cleaning business websites across a range of different browsers and devices. We then created an outline of the information we wish to present on each page and what key components and functionality will be required. We then presented wireframes for the new websites and group website and once these were approved we created the design for the homepage and internal pages.  

We created a WordPress Multisite network which is a version of WordPress that allows you to run multiple sites off a single installation of WordPress. This allowed us and the client to manage the content plugins and core theme files from a single login. 

We created ad group-specific landing pages with a strong CTA focus, such as positioning forms above the fold, clear contact and call buttons. This increased conversion rates across all ad groups which we ran to each specific service. In total there were 13 landing pages created. 

Prior to working with Folifi CCS Group had tried running Google ad campaigns before but were not seeing a positive ROI. Having a poor account structure, lack of negative keywords and uncontrolled bidding strategy can cost businesses money on irrelevant clicks especially cleaning businesses. 

We first installed conversion tracking across all 4 websites this way we can tracking which ads are leading to contract form submissions, phone calls or call back requests. This also helped us optimise the campaigns by split testing, turning off non-performing keywords and increasing budget in ones that were performing.

We worked on a series of Facebook interest targeting, lookalike and retargeting campaigns for the kitchen extract cleaning side of the business, using well-designed graphics, Facebook built-in lead forms and our conversion landing pages we were able to bring in a high-quality number of leads. 

They have played a pivotal role in the design, build and rollout of the new websites and brand image as well as offering comprehensive back-office support and lead generation.

A large increase in sales pipeline throughout the UK

Sector diversification providing further income streams

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors. See how we increased CCS Groups revenue with expert cleaning business marketing.

Cleaning Business Marketing - CCS Group | Folifi

Cleaning Business Marketing for CCS Group

At Folifi we’re constantly helping companies increase their revenue. One of the first objectives we complete with a new client through our PPC & Display Service is to update their website to enhance user experience and increase conversions.

Below are four things your business can benefit from to improve website conversion rates.

No one wants to land on a web page and be presented with a wall of text. To keep users attention, it’s important to look for ways to break up the text in a functional yet aesthetically pleasing manner. This can be done with the use of images, formatting bullet points, titles, and subheadings. 

Websites gain more authority when they reach and impact users. Algorithms measure the engagement of visitors through how long they spend on your website, how often they visit, and which pages are visited most frequently. It’s critical to provide users with a great experience whilst they browse your web pages. It should be easy for users to navigate, read, and most importantly contact you.

Make sure to consistently test all contact points to ensure areas such as chatbots, pop-up offers, and positions of contact forms are working!

Originally websites were designed for a desktop computer without considering display performance on mobile. Smartphones and tablets now account for over half of all Internet traffic, if you’ve set up google analytics you’ll be able to see this growing trend in mobile search.

This is why websites today have an optimised user experience for mobile as well as desktop. This could simply mean increasing readability, considering responsive design, and optimising all the visual elements for faster load times.

If nobody clicks on your call-to-action phrases and buttons, you don’t produce any leads, nor do you generate any revenue. How you shape and use your CTA has a huge impact on how you get results, visitors should never have to think twice about what to do next.

One of the first objectives we complete with a new client through our PPC & Display Service is to discover ways to improve conversion rates across their website.

4 Ways to Improve Website Conversion Rates.

4 Ways to Improve Website Conversion Rates

Marmion Recruitment asked us to transform their website from a dated, complicated design, to one that was truly representative of their personalised and modern ethos.

Adhering to their new branding, we set out a clear objective to create a recruitment website that was approachable and informative for all types of visitors.

A custom theme running on our own modular version of WordPress, combined with Tailwind CSS, made for the ideal stack to achieve the website Marmion desired and our objective. 

Tailwind CSS allows for quick prototyping between designs, component creation and high performance, all while maintaining a clear design system throughout; especially important on vacancies, ideal for any recruitment website design. 

We utilised Figma to create initial wireframes and prototype the different types of user flow, be it for employers or candidates. Figma was also used for creating mockups and some of the graphics that appear throughout the site. 

We set out to create a recruitment website for Marmion that not only reflected their brand, but stood out among other recruitment websites. As well as accomplishing this, we've also successfully implemented a design that caters to two specific types of visitor, employers and candidates, with clear call to actions for both.

The new website plays a vital role in helping Marmion place the right candidates in the right roles, alongside a wider marketing plan with content creation across social media.

Marmion Recruitment Website Design Result

This is a website design case study for Marmion Recruitment, a recruitment company located in Leeds, UK.

Marmion Recruitment Website Design | Case Study | Folifi

Providers of a Personalised & Ethical Recruitment Experience

Hygenic came to us with their vision of becoming synonymous with producing the UK's best solution for Hygienic Wall Cladding, Ceiling Lining and Wall Protection products.

They needed a website that could support their new brand and provide a content management system that would give their marketing team the functionality to manage their online presence. 

Our tech stack included 3 tools of Miro, Figma and WordPress, we always start our projects with a research phase where we pull all ideas together in Miro on one mood board, this includes key features, competitor analysis and layout components. Prototyping, wireframes and design phase was all done in Figma.

This new site now sits at the core of a wider digital marketing strategy, clearly focused on driving the new brand image whilst providing a seamless user experience across all devices. 

The content of the website has been aligned to the target audience, and the Hygenic marketing team has complete control through the WordPress user area to make any amends, from adding new cladding products, adding and changing swatch colours and specifications, we also added a resource area for downloadable product specification, COSHH data and instruction documents, which can all be uploaded through the CMS. 

Wall Cladding Website Design  | This is a website design case study for Hygenic, a hygienic wall cladding supplier based in the UK.

Wall Cladding Website Design | Case Study | Folifi

A Leading Supplier in Hygienic Walls and Ceiling Linings.

Tailored eCommerce digital marketing to increase traffic and sales

We create digital platforms so you can sell products online 24/7 and have the power to update content easily using our prefered eCommerce cms, Shopify & Craft. Our eCommerce digital marketing plans make sure you get noticed through paid search whilst we build out an organic search campaign to boost site visitors in the long run. 

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We create digital platforms so you can sell products online 24/7 and have the power to update content easily using our prefered eCommerce cms, Shopify & Craft.

Answer key business questions and scale winning combinations of message and design across your brand's digital footprint.

Transform your business with  automotive solutions.

We provide bespoke automotive solutions and marketing initiatives to service the automotive industry from retailers and manufacturers. Our digital engineers forge next generation websites and technology to provide a unique user experience for our clients and their customers. 

The results help our clients' nature more dynamic, productive and profitable relationships with their customers.

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Uk's Premier Wheelchair Accessible Vehicle Manufacturer 

We provide bespoke automotive solutions and marketing initiatives to service the automotive industry from retailers and manufacturers.

Automotive Digital Marketing Agency | Folifi

Digital marketing campaigns for all aspects the healthcare industry.

We implement effective digital marketing campaigns for all aspects of the healthcare sector, helping brands come to life through careful development, data-driven marketing and strategy. 

No matter your healthcare business, we generate results; with a new medical website from us, we optimise it, promote it and we even show your team how to use it to support your different objectives. Improved insight, better patient care, greater efficiencies and superior service - all driven by our healthcare digital transformation. 

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High Quality Care Providers with a Person Centered Approach

Dentist, doctor, hospital or care home; no matter your business, we implement effective digital marketing campaigns for all aspects of the healthcare sector.

Deliver more efficiency with a connected experience.

Our strategic digital team works in conjunction with B2B organisations in commercial services, professional services, utilities and manufacturing to optimise processes, transform digital strategies and deliver optimal experience to clients and partners. 

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A leading supplier in Hygienic walls and ceiling linings. 

Our strategic digital team works in conjunction with B2B organisations to optimise processes, transform digital strategies and deliver optimal experience to clients and partners.

Digital placemaking for the property sector.

Whether you are a house builder, a housing association, an estate or letting agent or a commercial property business, we have the expertise that will help you bring intelligent property services to life and market them profitably.

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We have the expertise that will help you bring intelligent property services to life and market them profitably.

Folifi - Digital Solutions for the Property & Construction Industry

Smart, inventive and out-of-the-box digital marketing for the hospitality sector.

From luxury hotel brands, to independent boutique hotels and restaurants, we work with our clients to discover the character of their brand and transform it into a unique design aesthetic. Functional, beautiful and meaningful is our mantra.

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From luxury hotel brands, to independent boutique hotels and restaurants, we work with our clients to discover the character of their brand and transform it into a unique design aesthetic

From luxury hotel brands, to independent boutique hotels and restaurants, we work with our clients to discover the character of their brand and transform it into a unique design aesthetic.

Improve your organic growth locally and nationwide.

Your potential customers are always searching online, but are they finding you? With more search features than ever, including maps, knowledge panes, PAAs, hotel booking forms, carousels and rich snippets; knowing how to optimise your site for organic search is a minefield.

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The most cost effective way to win online is through an effective organic search engine optimisation strategy.

Organic growth provides lasting and more stable results, it should not be neglected. With relevant and quality content, organic SEO will generate more clicks and ultimately, more customers.

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Not just a pretty face, our bespoke websites are designed with functionality in mind that delivers results.

We use well-esteemed development software and technologies to build successful products from scratch or increase the performance of an existing one. With the right technology solutions, we build a secure, stable platform that delivers exceptional user experience to a client and their customers.

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We’re committed to using industry leading tools and technologies to create meaningful products for our clients. By being mindful at every step, we climb the slope of progress.

The pursuit of constant improvement becomes reality through a rich toolkit of design systems that we have used for mobile apps, web platforms and embedded systems.

With the latest technologies alongside high quality coding standards, we craft memorable website experiences that transform perception, strengthen bonds, and drive change.

Headless Website Development Agency | Folifi

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The design team to make your website stand out on the market.

User Interface Design (or UI Design for short) is the visual style and layout of the various elements that make up what a user can see on a screen at a given moment. This can be anything from a website, a mobile app, the screen of an ATM, or a complex medical device.

The goal of a user interface is not only aesthetic but also functional. It must be created with all the key use cases in mind, and avoid the typical clutter that one often expects.

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Always human-centred, our UI/UX design team weave user needs and business goals into effortless, effective interfaces.

Having built websites for more than 10 years, our team understands that multi-device design, and a clear interface, is key to a unique user experience.

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Make your product stand out on the market.

We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales. Strategic PPC campaigns provide the perfect opportunity for more traffic, leads and customers instantly. With the right campaign and website setup, you could be generating customers and a positive ROAS in no time.

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Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

Our expert marketing team have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

Start a conversation

Search Engine Optimisation

Website Development

Website Design

Paid Advertising

Combining data, technology and creativity to power businesses in  a digital-first world.

Search Engine Optimisation

Website Development

Website Design

Paid Advertising

Retail & Consumer Goods

Automotive

Healthcare

B2B

Property & Construction

Hospitality

Experts in every aspect of  the product lifecycle.

Marmion Recruitment

Providers of a Personalised & Ethical Recruitment Experience

Hygenic

A Leading Supplier in Hygienic Walls and Ceiling Linings.

“Very very happy with the service provided and would have no hesitation in recommending them.”

Sophie Hall - Hygenic

“Fantastic team to work with, they really know their stuff”

Darren - Pro-fit Wardrobes

“They have played a pivotal role in the design, build and rollout of the new websites”

Drew McGilvray - CCS Group

Trusted by leading businesses

News & Articles

Headless CMS: What is it and should my business use it?

Cleaning Business Marketing for CCS Group

4 Ways to Improve Website Conversion Rates

Let's get your project started

Search Engine Optimisation

Website Development

Website Design

Paid Advertising

Combining data, technology and creativity to power businesses in a digital-first world.

Search Engine Optimisation

Website Development

Website Design

Paid Advertising

Retail & Consumer Goods

Automotive

Healthcare

B2B

Property & Construction

Hospitality

Experts in every aspect of the product lifecycle.

Marmion Recruitment

Providers of a Personalised & Ethical Recruitment Experience

Hygenic

A Leading Supplier in Hygienic Walls and Ceiling Linings.

“Very very happy with the service provided and would have no hesitation in recommending them.”

Sophie Hall - Hygenic

“Fantastic team to work with, they really know their stuff”

Darren - Pro-fit Wardrobes

“They have played a pivotal role in the design, build and rollout of the new websites”

Drew McGilvray - CCS Group

Trusted by leading businesses

News & Articles

Headless CMS: What is it and should my business use it?

Cleaning Business Marketing for CCS Group

4 Ways to Improve Website Conversion Rates

Let's get your project started

Combining data, technology and creativity to power businesses in  a digital-first world.

Experts in every aspect of  the product lifecycle.