Automotive Group are a leading wheelchair vehicle manufacturer located in the UK. With an underperforming website due to legacy issues, we provided a comprehensive technical audit and streamlined their digital estate that incorporated their existing brand, which the client wished to retain.
Website design & development
Design and build a new custom website with rich search functionality.
Post launch website results.
Our main focus was the create a website that was easy to use and not cluttered this allowed users to be able to see CTA's clearly which was lacking on the previous website.
The post-launch results have shown huge increase in conversion engagement and large reduction in bounce rate.
Reduction in bounce rate. Tracked by Google Analytics.
Increase in conversions. Tracked by Google Analytics.
Increase in form submissions. Tracked by Google Analytics.
Automotive Group now have a website that stands above other wheelchair accessible vehicle manufacturers, with a functionality rich vehicle search, enabling visitors to browse new and used vehicles with ease.
Keeping the familiarity of the old websites CMS we restructured the new one allowing editors a much more streamlined process when editing and adding new content.
The website is fully responsive across all pages.
Using an existing brand style
We designed the website to fit within Automotives existing brand style.
New vehicles can be populated with different variants which are accessible on the prices page.
Let's work together.