Automotive Group
160% increase in organic enquiries through strategic SEO for a wheelchair accessible vehicle manufacturer.
250+
Average monthly enquiries.
78%
Increase in conversions.
160%
Increase in organic enquiries.
Automotive Group
Automotive Group are a wheelchair vehicle manufacturer located in Newcastle, specialising in the design and adaptation of wheelchair accessible vehicles.
We were approached in 2021 after their former website was no longer working for them. With an underperforming website due to legacy issues, and difficulty generating leads, we provided a comprehensive technical audit and streamlined their digital estate that incorporated their existing brand, which the client wished to retain.
Strategy & Results
Alongside the build of the new website we created an SEO campaign to improve Automotive's position on Google. The website was built with this SEO campaign in mind from the outset, which has helped it render fantastic results and continues to do so.
Our main focus was the create a website that was easy to use with no clutter, allowing users to clearly see the CTA's which was lacking on the previous website.
The post-launch results have shown huge increase in conversion engagement and large reduction in bounce rate, with over 250 enquiries coming from organic search each month alone!
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