automotive

Automotive Group

New WordPress website drives 86% increase in search engine visibility.

Automotive Group are a leading wheelchair vehicle manufacturer located in the UK. With an underperforming website due to legacy issues, we provided a comprehensive technical audit and streamlined their digital estate that incorporated their existing brand, which the client wished to retain.

Lead Time:

8 weeks

Sector:

Automotive

Services:

Website design & development

Goal:

Design and build a new custom website with rich search functionality.

automotive group

Post launch website results.

Our main focus was the create a website that was easy to use and not cluttered this allowed users to be able to see CTA's clearly which was lacking on the previous website.

The post-launch results have shown huge increase in conversion engagement and large reduction in bounce rate.

21%

Reduction in bounce rate. Tracked by Google Analytics.

78%

Increase in conversions. Tracked by Google Analytics.

148%

Increase in form submissions. Tracked by Google Analytics.

End result.

Automotive Group now have a website that stands above other wheelchair accessible vehicle manufacturers, with a functionality rich vehicle search, enabling visitors to browse new and used vehicles with ease.

View website
automotive group

automotive group

WordPress CMS

Keeping the familiarity of the old websites CMS we restructured the new one allowing editors a much more streamlined process when editing and adding new content.

automotive group

Responsive

The website is fully responsive across all pages.

automotive group

Using an existing brand style

We designed the website to fit within Automotives existing brand style.

automotive group

Vehicle Options

New vehicles can be populated with different variants which are accessible on the prices page.

automotive group

Let's work together.

With a wealth of experience in building websites, we're an agency that takes a search first approach - are you ready to make your next project a reality?