Case Study
Project-R
Services
Project Overview
Project-R specialise in paint protection film installation, a competitive market where visibility and lead quality make all the difference. We’ve managed their Google Ads campaigns for three years, with a focus on building a reliable flow of enquiries while keeping acquisition costs under control.
Campaigns were structured around high-intent search terms, with custom landing pages built for each service area. These pages were designed to match visitor intent closely, giving prospects exactly what they needed to take the next step. This approach more than tripled conversion rates, lifting them from 3.2% to 9.8%.
In the first year alone, ads generated 717 qualified leads, and the account now averages around 60 new leads every month. Google Ads has become a core driver of Project-R’s growth, supplying a steady pipeline of customers in a market where competition is strong and attention is limited.
"They're brilliant. Been with them a few years now and they do deliver really good results for us. Great set of lads too!"
Peter - Founder & Managing Director
717
Leads in First 12 Months
Google Ads
Our Google Ads strategy for Project-R focused on local campaigns targeting people actively searching for paint protection film installation in their area. Campaigns were structured around location and service-specific keywords, ensuring spend was directed to the searches most likely to convert.
Custom landing pages were created for each campaign, designed to match visitor intent with clear service details, strong calls to action and simple enquiry forms. This more than tripled conversion rates, increasing them from 3.2% to 9.8%.
The campaigns now average around 60 new leads each month, giving Project-R a reliable flow of customers in a highly competitive market.
