If you want your Google Ads campaigns to perform well, the work starts before your ads go live. The keywords you choose shape how your budget is spent, who sees your ads, and what kind of return you get. That’s where Google Keyword Planner comes in.

Making the most of your ad spend is not about cutting costs, it’s about improving how every pound is used. Google Ads gives you the tools to track performance, test ideas, and allocate budget based on real results. But without the right setup and a clear strategy, it’s easy to waste money on clicks that never convert.

If your business relies on local customers, Google Ads can be one of your most effective marketing tools. It helps you appear in front of people searching for products or services near them, often at the exact moment they’re ready to take action. But running a profitable local campaign takes more than ticking the right boxes.

PPC reporting is not just about tracking clicks and conversions. Done properly, it tells you what’s working, what’s wasting money, and what to change next. But many reports are either too vague to be useful or too dense to be read.

Running a profitable PPC campaign is rarely straightforward. Costs rise, platforms change, and many teams don’t have the time or tools to manage campaigns properly. Knowing the challenges is one thing. Knowing how to solve them is what keeps your campaigns performing over the long term.

Tracking is the part of PPC that turns guesswork into decision-making. Without it, you’re flying blind—spending money without knowing what’s working, what’s wasted, or what could be improved. Whether you’re running a small campaign or managing a complex account, tracking is what makes the data useful.