Case Study
CCS Group
Services
Project Overview
CCS Group is a nationwide commercial and industrial cleaning company with years of experience working across factories, offices, warehouses and retail spaces. They are known for delivering reliable, high quality cleaning and maintenance services with long term support for clients throughout the UK.
We have worked with CCS Group for more than four years, managing their Google Ads campaigns and recently building a new website in Framer designed with SEO at its core. The site targets key commercial cleaning search terms across industries, making it easier for new clients to find and enquire about their services organically.
During our time together, CCS Group has achieved more than 300% revenue growth surpassing £2,000,000; they're now generating over 170 enquiries each month via Google Ads, with more than 5,000 in the time we've worked together. Their new website marks the next stage in their growth, with a stronger platform in place to continue scaling.
Google Ads
From the outset, CCS Group needed a predictable flow of quality enquiries that could support their expansion. We set up a structured Google Ads strategy that targeted their most valuable services and locations, breaking campaigns down into tightly focused ad groups that matched how potential clients were actually searching.
Alongside this, we designed custom landing pages specifically for Google Ads. Each page was built around a unique search term or topic, ensuring that visitors landed on content that spoke directly to their needs. This alignment between ad and page increased relevance, improved conversion rates by over 50% and made the campaigns far more cost-effective.
We also rebuilt the tracking framework from the ground up. Every call, form submission and enquiry was tied back to the exact keyword and advert that generated it. With this data in place, we were able to make precise budget decisions, continually test variations and scale the best-performing campaigns.
Over time, this approach has turned Google Ads into one of CCS Group’s most consistent lead sources. It now delivers a steady pipeline of enquiries each month, giving them the confidence to grow nationwide while knowing that their marketing spend is working efficiently. They now receive a reliable flow of quality leads, every single day.
Brilliant agency with a human touch; these guys listened to my ideas and made them even better! 10/10 for support, design and customer service - would definitely recommend if you are looking for a great website.
Drew McGilvray - Director
300%
Revenue Growith
Website Design
A key part of CCS Group’s growth was creating a website that could both showcase their services and perform strongly in search. Their old site had limited visibility and wasn’t built with SEO in mind, making it harder for potential clients to find them.
We designed and launched a new website in Framer, giving CCS Group a modern, fast and reliable platform to support their long-term marketing. Every page was planned around specific service keywords and search terms, ensuring that the site could compete for industry-relevant traffic. Content was structured to highlight their experience across different environments, from factories and warehouses to offices and retail spaces.
Alongside the design, we set up a clear site architecture that made navigation simple and helped search engines index their services more effectively. On-page optimisation, technical improvements and a focus on local search meant the site could start ranking quickly in the areas that mattered most.
Although the website has only been live for a short time, CCS Group is already ranking for valuable search terms that they had no visibility for before. Combined with tailored landing pages for Google Ads, the new site is built to convert traffic from both organic and paid channels into consistent enquiries.