Case Study
All That Gleams
Services
Project Overview
All That Gleams is a Surrey-based car detailer and paint protection film installer. They specialise in restoring and protecting vehicles to the highest standard, offering everything from precision detailing to full paint protection film application. Their reputation is built on attention to detail and customers who value quality over quick fixes.
Before working with us, All That Gleams had already tried Google Ads but the campaigns were not well optimised. Leads were inconsistent, costs were higher than they should have been and the account wasn’t set up to capture the strongest local searches. They needed a strategy that would bring in steady enquiries while making the most of their budget.
“Always busy, having Ads that just work has made a big difference. Enquiries are way up, costs are down and we’re really happy with the results.”
All That Gleams
208%
Increase in Leads
Google Ads
We restructured the account from the ground up, focusing on local campaigns built around high-intent search terms for detailing and paint protection. Each campaign was supported by tailored ad copy and custom landing pages designed to mirror what customers were looking for. This gave the campaigns much tighter relevance and a clearer path from click to enquiry.
The changes had a big impact. Within four months, monthly leads grew from 23 to more 71, while overall ad spend went down. The conversion rate jumped from 2% to over 9%, making paid search one of their most reliable channels. The account now delivers a steady, predictable flow of enquiries, helping All That Gleams grow with confidence in a competitive local market.