Our consultancy service provides strategic direction and clarity to digital marketing objectives, planning and execution. We have experience in a wide range of B2B and B2C markets from manufacturing, travel and construction, to retail, healthcare and hospitality.

Our team will create an actionable digital marketing strategy based on your business objectives by conducting in-depth analyses of your current position and target audience. By using cutting edge ideas and new technologies we'll be able to help drive growth for your business. 

Get in touch to enquire about our consultancy service whether that's an hour of our time or a full service bespoke marketing audit for your business. 

Our consultancy service provides strategic direction and clarity to digital marketing objectives, planning and execution.

Did you know that the average mid-level employee spends 8-10 hours per week on repetitive tasks? Companies that have adopted robotic process automation report an average increase of 65% in employee engagement levels. Our automated processes can take on tedious or routine tasks freeing up time and resources for more valuable projects. 

By using Natural Language Processing(NLP) technology to quickly identify frequently used words and help your customers with simple enquiries, we can improve the overall communication and lead generation strategies.

Get in touch today if you're looking to automate tasks and save money on labour costs.

Digital automation services and innovative solutions for healthcare, small business, hospitality, automotive and property companies at scale.

Automation Agency for scalable solutions | Folifi

Our digital performance audit will arm you with the knowledge to improve your website’s performance and increase engagement. Whilst we primarily focus on the technical details of your website we will also advise on design, layout and user experience; all of which can have an impact on performance.

Our audit is extremely thorough, so if you're experiencing difficulties with your websites performance our Digital Performance Audit will expose the vulnerabilities. After your audit is complete, our team will be more than happy to implement the improvements recommended for an additional cost.

Performance Audit for Websites and Applications | Folifi

You don't need to have a website or application built by us in order get our Post Launch Support. From secure, reliable and incremental real time backups to monitoring your website for unauthorised content and requests, we coverall aspect of website management and support.

From secure, reliable and incremental real time backups to monitoring your website for unauthorised content and requests, we coverall aspect of website management and support.

Fully managed cloud hosting from several providers, hosting everything from a blog to a dynamic website, our cloud hosting ensures your digital products are always online and can be reached anywhere. 

By having several cloud platforms at our disposal, this ensures we always objectively recommend the correct solution to help you take on tomorrow.

Cloud Hosting for Websites and Applications | Folifi

If you're an agency looking to expand your current services, or if you're just after some support, our digital, marketing and software services are the answer. We're you're digital partners, an extension of your team creating future proof products and experiences that help you and your clients solve problems, and we think we're pretty good at it.

We're your white label digital partners, an extension of your team creating future proof products and experiences that help you and your clients solve problems.

Monolithic CMS architecture has been the standard for years, but companies are now looking for increased security, performance and scalability provided by a headless CMS. Should you adopt this new approach to content management? Or stick with a monolithic system? Let’s dive right in and find out.

So, what is a headless cms? Well, the “head” relates to where your content ends up, and the “body” is where your content is stored and authored. A headless CMS is a type of content management system that provides an alternative to authoring content over a traditional monolithic CMS, the CMS or “body” is decoupled from the presentation layer “head”. Content that is stored in a headless CMS is delivered via APIs and can be displayed across different devices simultaneously. 

A monolithic or traditional CMS has to be self managed, or managed on a server environment. These sort of systems are called monolithic as they pack everything into a single system and only have one context for presenting content, this is usually a webpage; for example, a “What You See Is What You Get” type of interface. 

A Headless CMS can have content displayed across multiple devices and platforms at once, without the functionality and assumptions for how you want to work into a single system; giving you more freedom of choice.

There are so many benefits to choosing a Headless CMS over monolithic, here are a few:

The presentation layer is separated from the content meaning developer tools can be changed at any time, and benefit from sending your content to high-performance cloud-based hosting and build services like Vercel.

As mentioned above, your content is completely separate from the presentation layer so it’s a much smaller area of attack.

As a headless CMS doesn’t come bundled with unnecessary features or a requirement for plugins to do the most simple task, so it’s considerably faster than a monolithic CMS. Another added benefit to headless is the ability to create statically generated websites, meaning all the pages are created at build time; no database requests for visitors!

It's not very well known that Google uses page speed as a ranking factor for both desktop and mobile searches. 

Using the Google PageSpeed Insights tool you can test your website against many parameters including: 

The benefit of using headless CMS is that it would be hard not to score high with page speed providing the code structure and images are optimised correctly. 

Using our own website as an example, with Prismic for content management and React on the front end, our website loads super fast especially as our site is quite image-heavy. 

As content from a headless CMS is served over APIs, developers are not limited to what front end they can use. You can also change stacks completely without affecting the CMS. 


Headless CMSs are best used for websites and web apps, they integrate seamlessly with static-site generators like Gatsby and Next. Headless can also be implemented with eCommerce sites, for example, it’s possible to integrate headless content with Shopify, WooCommerce or SAP Hybris.

Conclusion - should you be using a headless CMS?

So, should you be using a headless CMS? Well, it depends on your project requirements. We’ve found that most websites can use a headless CMS over their current monolithic system, and the results are night and day; we even built our own website this way using Prismic as the CMS, speed, performance and content editing has improved immensely compared to our previous website using WordPress.

If you’re interested in using a headless CMS for your website? Set up a chat with our team today!

A headless CMS is a content management system that organises and manages content without a connected front end, this massively helps improve performance, security and scalability. 

Headless CMS, What is it and should I use it? - Folifi

Headless CMS: What is it and should my business use it? 

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors. We provided marketing support, website development and lead generation to take their growth to the next level.

Grow online enquiries through various advertising campaigns.

Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website, along with the umbrella brand 'CCS Group'.

This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.

Our team undertook thorough competitor analysis testing cleaning business websites across a range of different browsers and devices. We then created an outline of the information we wish to present on each page and what key components and functionality will be required. We then presented wireframes for the new websites and group website and once these were approved we created the design for the homepage and internal pages.  

We created a WordPress Multisite network which is a version of WordPress that allows you to run multiple sites off a single installation of WordPress. This allowed us and the client to manage the content plugins and core theme files from a single login. 

We created ad group-specific landing pages with a strong CTA focus, such as positioning forms above the fold, clear contact and call buttons. This increased conversion rates across all ad groups which we ran to each specific service. In total there were 13 landing pages created. 

Prior to working with Folifi CCS Group had tried running Google ad campaigns before but were not seeing a positive ROI. Having a poor account structure, lack of negative keywords and uncontrolled bidding strategy can cost businesses money on irrelevant clicks especially cleaning businesses. 

We first installed conversion tracking across all 4 websites this way we can tracking which ads are leading to contract form submissions, phone calls or call back requests. This also helped us optimise the campaigns by split testing, turning off non-performing keywords and increasing budget in ones that were performing.

We worked on a series of Facebook interest targeting, lookalike and retargeting campaigns for the kitchen extract cleaning side of the business, using well-designed graphics, Facebook built-in lead forms and our conversion landing pages we were able to bring in a high-quality number of leads. 

They have played a pivotal role in the design, build and rollout of the new websites and brand image as well as offering comprehensive back-office support and lead generation.

A large increase in sales pipeline throughout the UK

Sector diversification providing further income streams

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors. See how we increased CCS Groups revenue with expert cleaning business marketing.

Cleaning Business Marketing - CCS Group | Folifi

Cleaning Business Marketing for CCS Group

At Folifi we’re constantly helping companies increase their revenue. One of the first objectives we complete with a new client through our PPC & Display Service is to update their website to enhance user experience and increase conversions.

Below are four things your business can benefit from to improve website conversion rates.

No one wants to land on a web page and be presented with a wall of text. To keep users attention, it’s important to look for ways to break up the text in a functional yet aesthetically pleasing manner. This can be done with the use of images, formatting bullet points, titles, and subheadings. 

Websites gain more authority when they reach and impact users. Algorithms measure the engagement of visitors through how long they spend on your website, how often they visit, and which pages are visited most frequently. It’s critical to provide users with a great experience whilst they browse your web pages. It should be easy for users to navigate, read, and most importantly contact you.

Make sure to consistently test all contact points to ensure areas such as chatbots, pop-up offers, and positions of contact forms are working!

Originally websites were designed for a desktop computer without considering display performance on mobile. Smartphones and tablets now account for over half of all Internet traffic, if you’ve set up google analytics you’ll be able to see this growing trend in mobile search.

This is why websites today have an optimised user experience for mobile as well as desktop. This could simply mean increasing readability, considering responsive design, and optimising all the visual elements for faster load times.

If nobody clicks on your call-to-action phrases and buttons, you don’t produce any leads, nor do you generate any revenue. How you shape and use your CTA has a huge impact on how you get results, visitors should never have to think twice about what to do next.

One of the first objectives we complete with a new client through our PPC & Display Service is to discover ways to improve conversion rates across their website.

4 Ways to Improve Website Conversion Rates.

4 Ways to Improve Website Conversion Rates

We offer comprehensive services that enable you to operate more efficiently, automate your workflow, stand out online and create stronger relationships with customers.

Digital Marketing & Software Services | Folifi

Everything you need to transform your business

Improve your organic growth locally and nationwide.

Your potential customers are always searching online, but are they finding you? With more search features than ever, including maps, knowledge panes, PAAs, hotel booking forms, carousels and rich snippets; knowing how to optimise your site for organic search is a minefield.

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A Leading Supplier in Hygienic Walls and Ceiling Linings.

The most cost effective way to win online is through an effective organic search engine optimisation strategy.

Organic growth provides lasting and more stable results, it should not be neglected. With relevant and quality content, organic SEO will generate more clicks and ultimately, more customers.

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Not just a pretty face, our bespoke websites are designed with functionality in mind that delivers results.

We use well-esteemed development software and technologies to build successful products from scratch or increase the performance of an existing one. With the right technology solutions, we build a secure, stable platform that delivers exceptional user experience to a client and their customers.

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We’re committed to using industry leading tools and technologies to create meaningful products for our clients. By being mindful at every step, we climb the slope of progress.

The pursuit of constant improvement becomes reality through a rich toolkit of design systems that we have used for mobile apps, web platforms and embedded systems.

With the latest technologies alongside high quality coding standards, we craft memorable website experiences that transform perception, strengthen bonds, and drive change.

Headless Website Development Agency | Folifi

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The design team to make your website stand out on the market.

User Interface Design (or UI Design for short) is the visual style and layout of the various elements that make up what a user can see on a screen at a given moment. This can be anything from a website, a mobile app, the screen of an ATM, or a complex medical device.

The goal of a user interface is not only aesthetic but also functional. It must be created with all the key use cases in mind, and avoid the typical clutter that one often expects.

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Always human-centred, our UI/UX design team weave user needs and business goals into effortless, effective interfaces.

Having built websites for more than 10 years, our team understands that multi-device design, and a clear interface, is key to a unique user experience.

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Make your product stand out on the market.

We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales. Strategic PPC campaigns provide the perfect opportunity for more traffic, leads and customers instantly. With the right campaign and website setup, you could be generating customers and a positive ROAS in no time.

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Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

Our expert marketing team have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

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Search Engine Optimisation

Website Development

Website Design

Paid Advertising

Everything you need to transform your business

We offer comprehensive services that enable you to operate more efficiently, automate your workflow, stand out online and create stronger relationships with customers.

Search Engine Optimisation

Website Development

Website Design

Paid Advertising

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News & Articles

Headless CMS: What is it and should my business use it?

Cleaning Business Marketing for CCS Group

4 Ways to Improve Website Conversion Rates

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