You don't need to have a website or application built by us in order get our Post Launch Support. From secure, reliable and incremental real time backups to monitoring your website for unauthorised content and requests, we coverall aspect of website management and support.

From secure, reliable and incremental real time backups to monitoring your website for unauthorised content and requests, we coverall aspect of website management and support.

Fully managed cloud hosting from several providers, hosting everything from a blog to a dynamic website, our cloud hosting ensures your digital products are always online and can be reached anywhere. 

By having several cloud platforms at our disposal, this ensures we always objectively recommend the correct solution to help you take on tomorrow.

Cloud Hosting for Websites and Applications | Folifi

If you're an agency looking to expand your current services, or if you're just after some support, our digital, marketing and software services are the answer. We're you're digital partners, an extension of your team creating future proof products and experiences that help you and your clients solve problems, and we think we're pretty good at it.

Did you know that the average mid-level employee spends 8-10 hours per week on repetitive tasks? Companies that have adopted robotic process automation report an average increase of 65% in employee engagement levels. Our automated processes can take on tedious or routine tasks freeing up time and resources for more valuable projects. 

By using Natural Language Processing(NLP) technology to quickly identify frequently used words and help your customers with simple enquiries, we can improve the overall communication and lead generation strategies.

Get in touch today if you're looking to automate tasks and save money on labour costs.

Digital automation services and innovative solutions for healthcare, small business, hospitality, automotive and property companies at scale.

Automation Agency for scalable solutions | Folifi

Our digital performance audit will arm you with the knowledge to improve your website’s performance and increase engagement. Whilst we primarily focus on the technical details of your website we will also advise on design, layout and user experience; all of which can have an impact on performance.

Our audit is extremely thorough, so if you're experiencing difficulties with your websites performance our Digital Performance Audit will expose the vulnerabilities. After your audit is complete, our team will be more than happy to implement the improvements recommended for an additional cost.

Performance Audit for Websites and Applications | Folifi

Our consultancy service provides strategic direction and clarity to digital marketing objectives, planning and execution. We have experience in a wide range of B2B and B2C markets from manufacturing, travel and construction, to retail, healthcare and hospitality.

Our team will create an actionable digital marketing strategy based on your business objectives by conducting in-depth analyses of your current position and target audience. By using cutting edge ideas and new technologies we'll be able to help drive growth for your business. 

Get in touch to enquire about our consultancy service whether that's an hour of our time or a full service bespoke marketing audit for your business. 

Our consultancy service provides strategic direction and clarity to digital marketing objectives, planning and execution.

This year Google announced another change by eliminating broad modified match type, this is another significant step towards keyword management defaulting to automation. Although it may seem like a big change broad match modified is now being applied to the updated phrase match as the graphic shows below.

To get the best results from your Google Ads campaigns, it’s important to have the right campaign set up for the product or service you are trying to sell. It’s also critical to ensure your campaign type matches the budget you have set aside for your marketing efforts.

Pretty much every time a customer comes to us for help with their campaigns we see the same mistakes over and over again which is not only costing them money but potential revenue as well. So here are a few tips on how to pick the right strategy for your business.

Choosing the best Google Ads bidding strategy for your campaigns is not always an easy decision especially if you don’t have experience using Google Ads. From the outset, it’s important to define the objectives for your campaign.

For example, if you’re a plumber you may have a PPC campaign for boiler and heating installation, you could also have a campaign for brand protection where you’re bidding on your brands’ keywords.

Going back to the plumbing example, you’re a plumber and you want your phone to ring or for customers to complete a contact form. This leaves three bidding strategies.

The key to smart bidding campaigns is you need volume if your campaign is restricted by budget or you’re only getting a few conversions a day. Smart bidding won’t work as Google needs data volume to make good decisions in order to optimise and automate your campaigns. That’s why Manual CPC is always a good start. 

So what do you pick if you’re not budget-restricted or are generating enough conversions for Google to optimise your bidding strategy?

Target CPA gives you more comfort due to the ability to set a target cost per acquisition – in terms of how much you are willing to pay per lead giving you control and flexibility to make sure your leads come in at a certain price. 

But say you’re a business such as a call centre with no budget restrictions and need the phones to be ringing then maximise conversions could be better for you. Google will optimise your campaign to find the maximum conversions for your budget which can make it more expensive per conversion but your overall conversion volume should be higher.

For a sales strategy, manual CPC is used in the same way that I’ve described in the lead strategy. 

If your budget is fixed and you want to ensure you don’t go outside of your fixed budget then Target ROAS is the best strategy for you.

Maximise conversion requires a lot of conversion data to be optimised efficiently for your campaign – meaning if you have the data and are not restricted on budget giving google free reign to optimise your campaigns could be the best option. 

What we tend to do with our clients is start the campaigns on a fixed target advertising spend and as we generate conversion data is to run split experiments to see what Google can do with the data. 

To ensure a certain amount of impressions and to maximise impression share for your brand’s terms. Then target impression share could be quite useful.

Another example is some breaking news within your niche and you want to capitalise from people looking for this story you can then bid on this particular term to generate traffic. 

Choosing the right bidding strategy isn't easy. With many options to pick from it can be quite overwhelming for users new to the platform. Before selecting your bidding strategy make sure to assess your campaign goals, this will make it easier in picking which setup to go for. 

To get the best results from your Google Ads campaigns, it’s important to have the right campaign set up for the product or service you are trying to sell. Find out How to Pick the Right Bidding Strategy for Google Ads.

How to Pick the Right Bidding Strategy for Google Ads

Monolithic CMS architecture has been the standard for years, but companies are now looking for increased security, performance and scalability provided by a headless CMS. Should you adopt this new approach to content management? Or stick with a monolithic system? Let’s dive right in and find out.

So, what actually is “headless”? Well, the “head” relates to where your content ends up, and the “body” is where your content is stored and authored. A headless CMS is a type of content management system that provides an alternative to authoring content over a traditional monolithic CMS, the CMS or “body” is decoupled from the presentation layer “head”. Content that is stored in a headless CMS is delivered via APIs and can be displayed across different devices simultaneously. 

A monolithic or traditional CMS has to be self managed, or managed on a server environment. These sort of systems are called monolithic as they pack everything into a single system and only have one context for presenting content, this is usually a webpage; for example, a “What You See Is What You Get” type of interface. 

A Headless CMS can have content displayed across multiple devices and platforms at once, without the functionality and assumptions for how you want to work into a single system; giving you more freedom of choice.

There are so many benefits to choosing a Headless CMS over monolithic, here are a few:

The presentation layer is separated from the content meaning developer tools can be changed at any time, and benefit from sending your content to high-performance cloud-based hosting and build services like Vercel.

As mentioned above, your content is completely separate from the presentation layer so it’s a much smaller area of attack.

As a headless CMS doesn’t come bundled with unnecessary features or a requirement for plugins to do the most simple task, so it’s considerably faster than a monolithic CMS. Another added benefit to headless is the ability to create statically generated websites, meaning all the pages are created at build time; no database requests for visitors!

It's not very well known that Google uses page speed as a ranking factor for both desktop and mobile searches. 

Using the Google PageSpeed Insights tool you can test your website against many parameters including: 

The benefit of using headless CMS is that it would be hard not to score high with page speed providing the code structure and images are optimised correctly. 

Using our own website as an example, with Prismic for content management and React on the front end, our website loads super fast especially as our site is quite image-heavy. 

As content from a headless CMS is served over APIs, developers are not limited to what front end they can use. You can also change stacks completely without affecting the CMS. 


Headless CMSs are best used for websites and web apps, they integrate seamlessly with static-site generators like Gatsby and Next. Headless can also be implemented with eCommerce sites, for example, it’s possible to integrate headless content with Shopify, WooCommerce or SAP Hybris.

Conclusion - should you be using a headless cms?

So, should you be using a headless CMS? Well, it depends on your project requirements. We’ve found that most websites can use a headless CMS over their current monolithic system, and the results are night and day; so yes, you absolutely should be using a headless CMS if you can!

If you’re interested in using a headless CMS for your website? Setup a chat with our team today!

Explaining Headless CMS: What is it and should I use it? - Folifi, News & Articles

Explaining Headless CMS: What is it and should I use it? 

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors.
 

Grow online enquiries through various advertising campaigns.

Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website, along with the umbrella brand 'CCS Group'.

This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.

They have played a pivotal role in the design, build and rollout of the new websites and brand image as well as offering comprehensive back-office support and lead generation.

We created ad group-specific landing pages with a strong CTA focus, such as positioning forms above the fold, clear contact and call buttons.

A large increase in sales pipeline throughout the UK

Sector diversification providing further income streams

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors.

How Folifi helped CCS Group Scale through Marketing & PPC.

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors.


How Folifi helped CCS Group Scale through Marketing & PPC

We offer comprehensive services that enable you to operate more efficiently, automate your workflow, stand out online and create stronger relationships with customers.

Digital Marketing & Software Services | Folifi

Everything you need to transform your business

Improve your organic growth locally and nationwide.

Your potential customers are always searching online, but are they finding you? With more search features than ever, including maps, knowledge panes, PAAs, hotel booking forms, carousels and rich snippets; knowing how to optimise your site for organic search is a minefield.

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A Leading Supplier in Hygienic Walls and Ceiling Linings.

The most cost effective way to win online is through an effective organic search engine optimisation strategy.

Organic growth provides lasting and more stable results, it should not be neglected. With relevant and quality content, organic SEO will generate more clicks and ultimately, more customers.

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The design team to make your product stand out on the market.

User Interface Design (or UI Design for short) is the visual style and layout of the various elements that make up what a user can see on a screen at a given moment. This can be anything from a website, a mobile app, the screen of an ATM, or a complex medical device.

The goal of a user interface is not only aesthetic but also functional. It must be created with all the key use cases in mind, and avoid the typical clutter that one often expects.

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We’re committed to using industry leading tools and technologies to create meaningful products for our clients. By being mindful at every step, we climb the slope of progress.

The pursuit of constant improvement becomes reality through a rich toolkit of design systems that we have used for mobile apps, web platforms and embedded systems.

Always human-centred, our UI/UX design team weave user needs and business goals into effortless, effective interfaces.

Having built websites for more than 10 years, our team understands that multi-device design, and a clear interface, is key to a unique user experience.

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Make your product stand out on the market.

Not just a pretty face, our bespoke websites are designed with functionality in mind that delivers results.

We use well-esteemed development software and technologies to build successful products from scratch or increase the performance of an existing one. With the right technology solutions, we build a secure, stable platform that delivers exceptional user experience to a client and their customers.

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With the latest technologies alongside high quality coding standards, we craft memorable website experiences that transform perception, strengthen bonds, and drive change.

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We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales. Strategic PPC campaigns provide the perfect opportunity for more traffic, leads and customers instantly. With the right campaign and website setup, you could be generating customers and a positive ROAS in no time.

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Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

We have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

Our expert marketing team have a proven track record in bespoke PPC search & display campaigns delivering monthly increases in leads and sales.

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Robust cross-platform software built for scalability and ease of use. 

There’s no limit to the size of a company that can benefit from custom software development – from small businesses to enterprise-sized organisations, if you have a business problem that can be solved by smart software, we can help you bring it to life.

Our dedicated team of engineers scope out the requirements of your software with you to deliver an intuitive system; desktop, web and mobile applications, we design and build secure interfaces.

Software that scales fast and drives user engagement 

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Our goal is to help grow your business, not simply sell you software. By utilising the right tools and methodologies, you can be sure that your custom software will be well-built and aligned with your organisation’s needs.

We're Folifi, a leading digital agency creating industry-leading software for all digital platforms; we build software that scales fast and drives user engagement. 

From internal process automation and support for key business operations to cutting-edge customer-facing platforms, we strategically support clients to create industry-leading software.

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Creating industry-leading software for all digital platforms

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How to Pick the Right Bidding Strategy for Google Ads

Explaining Headless CMS: What is it and should I use it?

How Folifi helped CCS Group Scale through Marketing & PPC

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