CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors. We provided marketing support, website development and lead generation to take their growth to the next level.
Conversion Rate Optimisation, PPC Management
Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website.
This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.
Increase in enquiries through the website, tracked by Google Analytics.
Conversions created so far since the beginning of the project.
WordPress Multi Site
We created a WordPress Multisite network which is a version of WordPress that allows you to run multiple sites off a single installation of WordPress. This allowed us and the client to manage the content plugins and core theme files from a single login.
Prior to working with Folifi CCS Group had tried running Google ad campaigns before but were not seeing a positive ROI. Having a poor account structure, lack of negative keywords and uncontrolled bidding strategy can cost businesses money on irrelevant clicks especially cleaning businesses.
We first installed conversion tracking across all 4 websites this way we can tracking which ads are leading to contract form submissions, phone calls or call back requests. This also helped us optimise the campaigns by split testing, turning off non-performing keywords and increasing budget in ones that were performing.
We then worked on a series of Facebook interest targeting, lookalike and retargeting campaigns for the kitchen extract cleaning side of the business, using well-designed graphics, Facebook built-in lead forms and our conversion landing pages we were able to bring in a high-quality number of leads.
"“They have played a pivotal role in the design, build and rollout of the new websites and brand image as well as offering comprehensive back-office support and lead generation.”"
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