At Folifi we’re constantly helping companies increase their revenue. One of the first objectives we complete with a new client through our PPC & Display Service is to update their website to enhance user experience and increase conversions.

Below are four things your business can benefit from to improve website conversion rates.

No one wants to land on a web page and be presented with a wall of text. To keep users attention, it’s important to look for ways to break up the text in a functional yet aesthetically pleasing manner. This can be done with the use of images, formatting bullet points, titles, and subheadings. 

Websites gain more authority when they reach and impact users. Algorithms measure the engagement of visitors through how long they spend on your website, how often they visit, and which pages are visited most frequently. It’s critical to provide users with a great experience whilst they browse your web pages. It should be easy for users to navigate, read, and most importantly contact you.

Make sure to consistently test all contact points to ensure areas such as chatbots, pop-up offers, and positions of contact forms are working!

Originally websites were designed for a desktop computer without considering display performance on mobile. Smartphones and tablets now account for over half of all Internet traffic, if you’ve set up google analytics you’ll be able to see this growing trend in mobile search.

This is why websites today have an optimised user experience for mobile as well as desktop. This could simply mean increasing readability, considering responsive design, and optimising all the visual elements for faster load times.

If nobody clicks on your call-to-action phrases and buttons, you don’t produce any leads, nor do you generate any revenue. How you shape and use your CTA has a huge impact on how you get results, visitors should never have to think twice about what to do next.

One of the first objectives we complete with a new client through our PPC & Display Service is to discover ways to improve conversion rates across their website.

4 Ways to improve website conversion rates

We're a results-driven SEO agency based in Leeds that create relevant content to get your business noticed - we earn you links through high-quality coverage in the publications you want to be seen in. 

Have a new website that doesn't rank? Or An existing site that you need to improve rankings? We offer a range of SEO services to help your business. Starting with an SEO Audit, we'll analyse your website so we can advise on a content and marketing strategy that best suits your goals.

Drive your SEO strategy to help your business grow with our high-performance SEO services.

New WordPress website, combined with an SEO campaign, drives 86% increase in search engine visibility for Automotive Group.

Not ranking as well as you want? Our SEO Leeds team are ready to help.

We're an SEO agency with a wealth of experience in building & promoting websites - are you ready to make your next project a reality?

We're an SEO agency based in Leeds specialising in search campaigns for businesses in various industries, cover mobile SEO, technical SEO, local SEO, eCommerce SEO and more. Through high-quality, relevant content, we catapult your rankings to get you in front of your audience.

Technical SEO, Link Building, On-Site SEO or Off-Site SEO, your SEO campaign will have a bespoke strategy based upon research. As a results-driven SEO agency team based in Leeds, you'll have the confidence that we can make the necessary SEO improvements in conjunction with our web design team to ensure you get the best results.

If you want to have an online presence, you’ll need a great SEO strategy. The SEO strategy will enable the business to reach their target audience and turn visitors into customers. As both on-site and off-site SEO are strategised from the outset, the website will have a high quality code-base and structure that search engines approve of. 

SEO is super important if your website is used to generate business, whether that be selling services or products, locally or nationally - you can't not think about SEO. Our Leeds based SEO team have extensive experience managing SEO campaigns for businesses looking to outrank competitors and compete in search engines for relevant search terms. 

SEO Agency based in Leeds with over 10 years experience in Search Engine Optimisation - we're a results-driven SEO Agency that create high quality SEO campaigns. 

Increase the visibility of your website in search engines to increase traffic and revenue.

We're a passionate web design agency based in Leeds with a wealth of industry experience in building websites that not only look great, but attract your desired customers.

No matter your business, our creative web design team will work with you to create a site that reflects your brand and fulfils your ambitions.

Creative web design agency that doesn't "just" build really good websites.

We understand all aspects of a successful website, from wireframing and design, through development and launch, to crafting a content strategy and a great SEO campaign. We tailor our services to serve each client as best as possible, we're the digital partner you've been looking for. 

We're a team of web design experts that help you design and build a website to be proud of.

Some of the exciting projects we've worked on for some wonderful clients.

With a wealth of experience in building websites, we're a web design agency that takes a search first approach - are you ready to make your next project a reality? 

We're a web design agency based in Leeds, working with clients in the UK and USA,  helping them with everything digital, including hosting and security, maintenance and support. This means you have a single point of contact for all of your website needs, so you know that your website will be up-to-date and well supported round the clock.

At the beginning of every website we build, our web design team take time to map out the project, starting with architecture, wireframes and user flow. Our web designers, using Figma and other design tools, will then gradually progress with the prototype to create a final design to be handed over to our web developers once approved by the client. 

Once approved, our web development team in Leeds start creating the new website. Depending on the scope, level of complexity and technology, this can take a few weeks or months.

When the website is finished by our developers, it’s then put into a review and quality assurance stage. Here, our QA team “stress test” the website to make sure there are no bugs, leaks or issues with it. The web development team then resolve any of these before the website is handed over to the client for a further round of testing and approval prior to launch.

When the design and development of a website is complete, the website is then handed over to the client for review and to add their content, we often add content in if a content strategy has also been created.

Once content and review is all signed off, the website can be made live! This is when our crack SEO team get to work on the visibility of the website based on recommendations found in an SEO audit and strategy that would have been done prior to the website going live. 

When live, our clients elect us to maintain and support their website going forward, so they can continue to succeed online. 

We're a web design Leeds based agency with a wealth of industry experience in building websites that not only look great, but are built to convert.

Make your website functional and attractive, it's the most important marketing tool you have.

We're a Shopify agency based in Leeds helping brands design, develop and optimise outstanding Shopify websites all over the world. From creating new websites from scratch or optimising existing ones to increase website performance and sales our specialist Shopify team can do it all. 

Impress your customers with a beautiful store.

If you're looking to revamp your existing store, or start a store from scratch, we're here to help you along the way and get you selling online; we give you all the features you need with none of the hassle, so you can impress your customers with a beautifully designed and easy-to-manage store. 

All the eCommerce features you want with none of the hassle, that's Shopify.

A new identity and Shopify website for V&F Home, curators of beautiful and unique home accessories and furnishings that stand out from the bland at affordable prices.

With a wealth of experience in building Shopify websites, we're a Shopify agency in Leeds that takes a search first approach - are you ready to make your next project a reality? 

Shopify Agency Leeds | Shopify Developers | Folifi

We're a Shopify agency from Leeds that specialise in delivering Shopify eCommerce solutions which outperform expectations across eCommerce strategy, Shopify development, Shopify design, and Shopify SEO.

Our Shopify developers can build you a website from scratch, modify an existing theme, or create an custom app to improve your store; it's never been easier or faster to scale your eCommerce business thanks to Shopify.

Our dedicated Shopify agency team can build you a fully functional custom Shopify eCommerce website in as little as a few weeks.

Sell products to your customers through the best eCommerce platform around, Shopify.

Our PPC agency team based in Leeds sets you up to advertise on the most powerful search and display platform - Google Ads. We help businesses make more money through smarter Google Ads Management.

By blending data analysis, creativity, psychology and great website design, we offer our clients a truly unique managed Google Ads service.

The fastest ways to drive high quality traffic to your website.

Google Ads offers a measurable and trackable solution. By using this service in combination with Google Analytics, you can clearly see what was spent and, more importantly, what it drove in terms of conversions and results. You’ll see high-level account activity details which are vital when looking to learn and continuously improve in order to drive performance forwards.

154% increase in conversions through PPC and CRO for a UK based heating engineer.

Get in touch with our PPC agency Leeds team today.

No matter your ad budget, our PPC agency Leeds team are ready to work with you.

PPC Agency Leeds | Pay Per Click Agency | Google Ads Agency

We're a digital agency based in Leeds that run successful PPC campaigns for companies across various different industries. With a wide range of different budgets, from as little as £350 all the way up to £600,000, our team of PPC experts ensure your Google Ad campaigns are well optimised and generate conversions from desired keywords.

Unlike other PPC Agencies, our sole focus is on Google Ads; we don't manage social media campaigns. With years of experience under our belts, we stick to what we're best at with the results to show for it! No matter if you’re completely new to Google Ads or you've been running them a while, we work with you to create some key performance metrics, and build or tweak campaigns that are focused on achieving your goals.

We're a PPC agency based in Leeds specialising in Google Ad campaigns. We help businesses make more money through smarter Google Ads Management.

The fastest way to drive high quality traffic to your website.

4 Ways to improve website conversion rates

1. Make the content more appealing

2. Optimise user experience

3. Prioritise mobile browsing

4. Make call to actions (CTA) clear